Myabl Personal Internet Banking
In the country, several factors significantly influence the level of adoption and usage of e-banking services, such as age, level of education and complexity of the e-banking services offered by banks. Naturally, elderly clients use e-banking services less than younger people. In addition, the level of education has a significant influence on the level of usage, meaning that the higher the education level, the more likely is for the citizen to use e-banking services. As for the satisfaction, citizens are generally more satisfied with the e-banking services offered by various banks when they have a diverse portfolio of services and offer fast and simple completion of transactions. In this study, we outlined how the development of e-banking platforms may affect increasing banks’ market share, and addressed this issue by analyzing data collected from 154 experts at branches of Shahr bank in Tehran, Iran. Based on rankings published by the Central Bank of the Islamic Republic of Iran,Foo...